In November 1969 , the firstWendy’sopened its door in Columbus , Ohio , with just five menu items : hamburgers , chili pepper , French child , beverages , and a 35 - centime additional - thick milkshake known as the Frosty . Though the look was seemingly chocolate , it was in reality a blending of vanilla and burnt umber — founderDave Thomasthought an all - chocolate version would be too plentiful to complement a burger . The all - vanilla extract Frosty did n’t link the menu until 2006 .

But Wendy ’s is presently giving vanilla Frosties a rest period in favor of a summery new nip that debuted in Canada last twelvemonth : strawberry mark . It was enough of a smashing succeeder that the company already soft - set in motion it in choice locations across the U.S. , too .

“ The profit of it was that we run out of ware halfway through the program because people bonk it so much , ” Wendy ’s master marketing officeholder Carl Loredo toldCNN Business .

Not a vanilla Frosty in sight—for now.

last , all U.S. Frosty fans can discover what all the fuss is about for themselves . Wendy ’s is sell strawberry Frosties across the nation — for this summertime only . Next season , vanilla extract will be back on the carte . AsThrillist reports , there ’s a mere reasonableness why vanilla extract , hemangioma simplex , and chocolate Frosties ca n’t all peacefully coexist : icy political machine can only farm two freestanding tang at a time .

The two - flavour cap ca n’t hold a candle to the impressive variety of , say , Dairy Queen Blizzards . But when it comes to functionality , the Wendy ’s Frosty machine has a much better track platter than itsseemingly always brokenrival , theMcDonald ’s McFlurry machine .

“ While some of our competitors are still trying to get their ice cream machine to work , fans can dip into this novel strawberry treat all summer long at Wendy ’s , ” Loredo said in apress release .

[ h / tCNN Business ]