Selena Gomezjust had a very relatable fashion dilemma.
After announcing the launch of her new brandRare Beauty, the 27-year-old star attended the 2020 Hollywood Beauty Awards on Thursday in a Patou pale pink off-the-shoulder dress with long puffy sleeves featuring bow details and pockets, paired with silver metallic peep-toe heels.
But, as seen in videos shared to herInstagram Storiesduring the event, she had to sacrifice comfort for style.
Willy Sanjuan/Invision/AP/Shutterstock
“I can’t move my arms!” the singer says in one clip. And in another she quips, “I can’t f—king move.”
“Then there’s me. So thank you Hollywood Beauty Awards,” she wrote on the video.
Selena Gomez/Instagram
On Tuesday, Gomez revealed she has been working on herown beauty brandcalled Rare Beauty for the last two years. She announced the news with a briefInstagramvideo that showed her trying out various cosmetics products and preparing for the launch.
In the video, set to the song “Rare” from her new album of the same name, Gomez tests different shades of lipsticks, talks with her team about being “so nervous” of the endeavor and brainstorms product ideas with large mood boards.
“Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me,” Gomez said in the video.
The brand’s mission “is to shape conversations around beauty, self-acceptance, and mental health.”
Less than 20 minutes after the star dropped the Rare Beauty announcement video, the Instagram account for the brand gained over 1 million followers (and counting).
The statement reads, “We want to help people get more access to support and services, and help people feel more authentically connected to one another and less alone in the world.”
source: people.com
