01of 09
Rachel Brosnahan’s Tribute to Her Aunt Kate Spade
Maggie Cepis for Frances Valentine
Shown wearing the Shopper Tote, $398;francesvalentine.com.
02of 09How the Campaign Came to BeMaggie Cepis for Frances ValentineWhen it came time to casting the campaign for spring, turning to Kate’s niece was an obvious choice. “She’s always been very close to Katy, and she’s been a part of the company since the beginning,” Elyce Arons, now the CEO of Frances Valentine, says of Brosnahan. “She said yes to the idea, and here we are!”Shown holding the Small Chloe, $298;francesvalentine.com.
02of 09
How the Campaign Came to Be
When it came time to casting the campaign for spring, turning to Kate’s niece was an obvious choice. “She’s always been very close to Katy, and she’s been a part of the company since the beginning,” Elyce Arons, now the CEO of Frances Valentine, says of Brosnahan. “She said yes to the idea, and here we are!”
Shown holding the Small Chloe, $298;francesvalentine.com.
03of 09Why a Family Member Is a Meaningful Choice for the LabelMaggie Cepis for Frances ValentineThe label has always had family at the heart of it. Kate founded Frances Valentine with her husband of 24 years, Andy, 56, as well as Elyce Arons, who was her best friend since they were college freshmen. The designer also named it after her daughter, Frances Beatrix (“Bea”), 13.Shown wearing the Mini Midge Bag, $198;francesvalentine.com.
03of 09
Why a Family Member Is a Meaningful Choice for the Label
The label has always had family at the heart of it. Kate founded Frances Valentine with her husband of 24 years, Andy, 56, as well as Elyce Arons, who was her best friend since they were college freshmen. The designer also named it after her daughter, Frances Beatrix (“Bea”), 13.
Shown wearing the Mini Midge Bag, $198;francesvalentine.com.
04of 09
In Rachel’s Words
Shown holding the Arielle Basket Bag, $295;francesvalentine.com.
05of 09
In this campaign shot, the actress holds a square yellow satchel named the “Midge.” Kate actually named it after her niece’s beloved character onMaiselafter the first season was released in 2017, before Kate’s death. It now comes in a variety of colors, from light blue to pink.
06of 09
Mirror Image
Shown holding the Betsy Basket Bag, $295;francesvalentine.com.
07of 09Inside the ShootMaggie Cepis for Frances ValentineThe photographs were shot in one of Kate’s favorite places, her Frances Valentine New York showroom overlooking Bryant Park. “It has really high ceilings, and all of Katy and Andy’s art is up everywhere,” says Arons. “It’s such a beautiful space to be in.”Shown wearing the Jude flats, $245;francesvalentine.com.
07of 09
Inside the Shoot
The photographs were shot in one of Kate’s favorite places, her Frances Valentine New York showroom overlooking Bryant Park. “It has really high ceilings, and all of Katy and Andy’s art is up everywhere,” says Arons. “It’s such a beautiful space to be in.”
Shown wearing the Jude flats, $245;francesvalentine.com.
08of 09
The Shoot Involved Kate’s Favorite Music
Shown holding the June Hobo, $428;francesvalentine.com.
09of 09Closing ThoughtsMaggie Cepis for Frances Valentine“I think it’s more meaningful than any other campaign we’ve done because it’s [Rachel], and she was so close to Katy,” says Arons. “I know it would really make Katy smile.”Adds Brosnahan: “I feel so privileged to partner with Frances Valentine to showcase their spring collection in celebration of my Aunt Katy’s life, legacy and love of fashion.”Shown holding the Honeypot Basket, $195;francesvalentine.com.
09of 09
Closing Thoughts
“I think it’s more meaningful than any other campaign we’ve done because it’s [Rachel], and she was so close to Katy,” says Arons. “I know it would really make Katy smile.”
Adds Brosnahan: “I feel so privileged to partner with Frances Valentine to showcase their spring collection in celebration of my Aunt Katy’s life, legacy and love of fashion.”
Shown holding the Honeypot Basket, $195;francesvalentine.com.
source: people.com
