Costcoshoppers lulled into a false sense of certificate by the wholesale giant ’s refusal to enhance the price on its$1.50 hot dog and soda combofor decades are catch a awaken - up call . While that iconic food court detail is still the same , the cost of the chicken bake and a solo monastic order of soda have just go up .
According toThe Los Angeles Times , the food royal court ’s chicken specialty — a crybaby breast with bacon and Caesar bandaging baked inside a cheesy bread loaf of bread — is now $ 3.99 , up from $ 2.99 . If all that sodium make you thirsty , the concatenation is now offering a 20 - ounce soda for 69 cent , a 10 - penny increase .
These are far less spectacular price shifts than consumers are used to , with the prices of homes , cars , building materials , and consumer commodity seeing pronounced increases in recent yr . But considering that Costco barely ever wavers on the price of its food court goods , it ’s a sign that nothing is immune to pretentiousness .
The store typically see the cheap intellectual nourishment as a exit leader , helping attract and retain customers . Though the company reportedly loses money on its vaunted hot bounder combo , executives have been resistant to raising the damage . “ If you raise [ the price of ] the effing live hotdog , I will kill you , ” Costco Centennial State - founder Jim Sinegal once said of a proposed price addition . “ compute it out . ” The have sex chicken bake , however , is another story .
It ’s too presently to separate how consumers may react , thoughCostco employeespreviously disclosed to Mental Floss that a shift at the intellectual nourishment motor hotel can be nerve-wracking due to customer expectations over rapid pizza pie service . There is no telling what a chicken bake spike could mean .
The good news ? While this is typically the time Costco would entertain a rank fee increase — the last , in 2017 , prepare the basic fee at $ 60 — the companysaid in Mayit has no plan to elicit it .
[ h / tFood & Wine ]
