surprisal ! Google just announced it has acquired the home mechanisation inauguration , Nest , for $ 3.2 billion .
accord Nest founder Tony Fadell , the acquisition wo n’t affect the day - to - mean solar day operation of Nest , nor will it shift anything about its branding . “ Nest will outride Nest , ” say a party repp — though when has that ever in truth been the case with a Google skill ? Fadell explain his logical thinking in a post on his web log , relay to us through email but availableonline soon :
Google has the business resource , global exfoliation and platform touch to accelerate Nest growth across computer hardware , software and services for the home globally . And our company imaginativeness are well aligned – we both trust in letting technology do the hard study behind the scenes so people can get on with the things that count in life . Google is committed to help Nest make a dispute and together , we can serve save more vigour and keep the great unwashed safe in their homes .
It ’s a move that ’s certain to gall users concerned about seclusion — after all , Nest designs products thatconnect your home to the net , and not everyone will be cheer by know that the search colossus now controls that company . In an electronic mail assertion , Nest Vice President Matt Rogers addressed privacy concerns by saying the chase :
Meet Nest ’s Protect , a Smart Smoke Detector That ’s really Exciting
Our privacy insurance policy understandably limits the use of client information to providing and improving Nest ’s product and services . We ’ve always take secrecy earnestly and this will not change .
Meanwhile , Fadell points out that Google has been require at Nest for three out of its four years of operation . Google Senior VP Sundar Pichai break-dance the news with a welcoming tweet :
Welcome@tfadelland squad , really excited to have you all part of Google . Love using your productshttp://t.co/rofgHVUJ1h
— Sundar Pichai ( @sundarpichai)January 13 , 2014
All of this apart , this is smart , smart conclusion for Google — which has struggled to find its bridgehead as a design - forward caller . Fadell , who got his starting time at Apple and was the primary designer of the iPod , has transform a company with dear design before .
Why Nest Is deserving Every cent
In a July 2013 interview with The New York Times , Fadelldescribes those days at Apple , when he was brought in to look up on a personal mp3 player — as of yet to be named :
Music has always been one of my passions . Philips wanted to expand in the United States , and the society appoint me vice president for business development to manage its digital music strategy and investments . Being a corporate guy was n’t enough for me , so I left to start Fuse Systems , a consumer electronics party . But it founder when the net bubble burst in 2001 . That same year , Apple Computer hired me as a adviser in designing what would become the iPod digital music role player . Computers plus music plus Apple — it was another dream lance .
Eight weeks later , I draw close Steve Jobs with the initial iPod concept and was put in guardianship of construction and leading the development squad . One iPod led to another , eventually becoming 18 generation of iPods — and then three generations of the iPhone .
Can Google buy good design good sense ? At $ 3.2 billion , permit ’s hope so .
update …
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