You may be crazy of superhero motion picture this summertime , but do n’t occupy , the zeitgeist is already tilt . What start with the success of last year ’s Transformers movie – and will remain with next year ’s Gb Joe – is just the commencement of what Hasbro are hop will be the next big movie trend : Toy Movies .
The effects of last year ’s Michael Bay explosionfest were definitely felt at Hasbro , America ’s second biggest toy producer : International tax income were up 33%(and US revenue up 15 % ) in 2007 , liken with the previous yr , a fact that many within the ship’s company attributed directly to the Transformers motion-picture show ( Some analyst evenpredicted 2008 net income would fall . as a result of the lack of Transformers movie ) . No surprise , then , that the toymaker has decide to stress and see what other products they can get turn into movies ASAP .
First up are the two you already know about for next year : Transformers : retaliation Of The Fallen and GI Joe . Both of these are generally expect to be successful for obvious reasons – not only the success of the last Transformers flick , but also the in - work up audience for both enfranchisement who played with the toys , see the cartoons and read the comic record book when they were kids – but they ’re also the only two franchises of that nature that Hasbro hap to own . Is there really a hard-core fanbase out there clamoring for the big budget , live action My small Pony movie , for model ? Or George Clooney ’s seer ?
Not that that ’s stopping Hasbro , however ; in the beginning this twelvemonth , the companyunveiled a deal with Universal Pictures for “ at least ” four movies based upon their toys and game . No actual title were announced at the time , but some names bandied about include Stretch Armstrong , CandyLand and , for the 2d time in its career , Clue ( It wo n’t be able-bodied to reach the heights of the Tim Curry original , beware you ) .
Hasbro is n’t the only party looking to get in on this action , either ; Mattel have picture show in various stage of pre - production for both Masters of The Universe ( with John Woo attached ) and Hot Wheels , and we ’ve just take care ( or , more potential , last out well by from ) the release of Kit Kittredge : An American Girl , found upon the peculiar and expensive American Girl line . On the one hand , it makes sense ; having exhausted the idiot box and comic Book of your early days , why should n’t Hollywood move into your miniature loo ? But if we ever find ourselves reporting on the announcement of theBig Jim ’s PACKmovie , then it really is time to get worried .
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