Yesterday , Groupon dipped into its$950 millionpiggy coin bank , and pass a act of that dough on a coupleSuper Bowlads . The grouping - discount service vaunt the spots as a way to give in to its “ Napolean complex ” and “ invade the ease of the humanity ” with a proper primetime commercial .
Except , Alex Bogusky , the so - call advertizing Jesus behind the very Hulu - Alec Baldwin Super Bowl spot Mason bring up in his explanation , famouslyquit the advertizing bizmonths ago . ( Let ’s desire Groupon stimulate at least 33.3 % off on the deal . )
Though Mason took responsibilty for the pip , explaining that trivializing Tibet ’s movement was never Groupon ’s aim , the company ’s beginner was clear about who came up with the idea for the commercial :
Groupon was n’t able to say with 100 % certainty that Bogusky was not involve with the commercial . But his former house , as reported in a recentFast companionship profile , has been in a transition period since his departure .
With Crispin Porter + Bogusky no longer really Crispin , Porter , and Bogusky , has the manufacture ’s hot ad means finally lose its flair ? Whatever the subject , Mason and Groupon have proved that there ’s nothing less humorous than a joke explain .
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