There ’s a reason Google ( among a number of other company ) has been pushing for the net of things . Not only does it engrain Google in your daily sprightliness , but every superfluous silver screen it can slap on to your possessions means one very important thing — precious ad infinite .
In a letter of the alphabet Google send to the Securities and Exchange Commission , Google attempted to excuse its determination not to disclose taxation generated from mobile devices because in the time to come it could be serving ads on “ refrigerators , railroad car dashboards , thermostat , trash , and watch , to name just a few hypothesis . ” Which basically means , its mobile twist taxation now is n’t a true guide for what ’s coming — because everything you own will basically bea revenue pot .
Enhanced Campaigns allows our advertisers to write one ad campaign , which we serve up dynamically to the right user at the proper prison term on whatever equipment hit the most sentience . Because exploiter will increasingly catch ads and make purchase conclusion on and across multiple devices , our purview of revenue is likewise equipment - agnostic .
Google even said that its “ expectation is that our users will be using our services and look at our ad on an increasingly all-embracing variety of gimmick in the hereafter . ” So Google ’s decision to buy Nest for $ 3.2 billion this past Januarymakes even more sensewhen you realize it ’s potentially just another silver screen on which Google can force - provender you custom ads .
As Google keeps gobble up ironware manufacturers , pair yourselves . You could bedoing your grocery shoppingfrom your thermoregulator sooner than you know [ Wall Street Journal ]
Update 3:37pm : A interpreter from Google has arrive at out and provided us with the next statement :
We are in contact with the SEC to elucidate the linguistic communication in this 2013 filing , which does not reflect Google ’s merchandise roadmap . Nest , which we develop after this filing was made , does not have an ads - based good example and has never had any such plans .
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