Let ’s be honest with ourselves here for a here and now . If you ’re direct to Ikea to furnish your home , you probably do n’t dwell in a sprawl million dollar mansion . alternatively , you ’re likely furnishing a diminutive dorm room or a snug apartment . And not only is Ikea cognisant of this , it ’s also taken it to heartwith a tiny billboardthat still manages to maximize ad space with three unlike messages .
Using lights that can toggle between red , blueish , green , and lily-white , the billboard will display one of three content that work together to imprint a logical campaign remind consumers to make the best use of the space they have . And if that happens to involve the purchase of uncounted boxes of flavorless - packed article of furniture , then all the better . [ YouTubeviaTaxi ]
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