Billboard Is Partnering With Twitter to Rank Music in a New, Fun Way

Billboard — the music industry ’s stalwart chart resource — announced plan on Wednesday to team up with Twitter to give the people what they desire : more charts .

“ This is all tied to conversation , ” Rosen said . “ This is another nerveless way to piece and dice music datum that ’s unlike from what they are doing with all the other charts out there . ”

The newfangled strategy will reportedly also have an impact on Billboard ’s editorial workflow , in that staff member will also be tax with writing up stories and producing videos around the data , which will eventually seem on Billboard ’s own website as well as Twitter .

Photo: Kevin Winter / Staff (Getty Images)

“ Advertisers can adjust with the hot trends in euphony and the most buzzworthy topics , ” Holguin say . “ move at the speed of culture is arduous to do , and this chart can help advertisers take part in that . ”

But look past the bodied chart jargon and you ’ll see the worrisome and obvious truth : This tool in the hands of Gen Z is just another way to guarantee that Santana ’s 1999 hit “ Smooth ” reenters the cultural conversation , once again dominate the discourse during the summertime of 2021 .

Really though , a medicine saving that ’s in any direction dictated by tweets just seems like the logical extension of a gig economy where incontrovertible substance abuser ratings are a blessing to earnings , or the crowdfunding platforms people flock to when their know ones are sick of and require insulin . Crowdsourcing anything , whether it be life-sustaining resources or popular music , is n’t the most authentic system for determining merit , talent or need — it ’s just an arbitrary way to figure out who can get the most clicks , either by activating their “ beehive ” or by pulling on favourable invisible tendrils of the societal structure that connects us all .

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