opposer of the Affordable Care Act have spent an estimated $ 450 million on political ads attacking the law , outspending friend of Obamacare 15 - to-1 . But a state - by - state comparison of negative ads and enrollment figure of speech propose the attack ad actually increase public awareness of the healthcare program .

Niam Yaraghi , a Brookings Institution expert on the economics of healthcare , based his analysis onrecently release data(below ) that check how much money was expend on anti - Obamacare ads in each DoS .

He then examined Affordable Care Act ( ACA ) data to make up one’s mind enrollment proportion . Although more than 8 million Americans have signed - up to buy wellness insurance policy through the market during the first unfastened registration full point , that number mask the tremendous sport in involvement across states . For representative , while the registration percent in Minnesota is slightly above 5 % , in Vermont , skinny to 50%of all eligible somebody have sign up for Obamacare .

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Yataghi discover that after controlling for other land characteristics such as low-down per capita income universe and average insurance policy insurance premium , he observed a positive association between the anti - ACA spending and enrollment :

[ beginning : Kantar Media CMAGand theBrookings Institution ]

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