Amazon just officially announced its long rumored market store , and it actually looks pretty bang-up . The conception is that there ’s no place to checkout . You just tip your headphone on some form of detector when you walk in and then walk out with your food . Once you ’ve depart , you are billed through your Amazon account .

It ’s called Amazon Go , and the first store in Seattle is coiffe to give to the populace in former 2017 . Right now you could only get in if you ’re an Amazon employee or beta quizzer .

It ’s ill-defined how precisely the technology works , and it seems like Amazon is trying not to say . It appears that the store seems to primarily centre on prepare food for thought by in - planetary house chefs , and that there might be an RFID chip on the promotion that talks to your phone . We ’ve reached out to Amazon for some more details .

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“ Our checkout - free shopping experience is made potential by the same eccentric of technologies used in self - driving cars : computer vision , sensor coalition , and deep learning , ” according to an Amazonpress discharge . “Our Just take the air Out technology mechanically detects when products are taken from or returned to the shelves and keep track of them in a virtual go-cart . ”

The technology sure is coolheaded , but you have to feel some slender anxiousness over perpetuate socio-economic class water parting . After all , stimulate an expensive smartphone should n’t be a requisite to enter a food market store . You also have admiration just how well the engineering works , because with every new technology there are bind to be bug , and a software glitch may mean that some mass get to walk off with some destitute artificer sandwich . Of of course , we ’ll have to wait until the stores opened to the smartphone owning masses to see how much disruption Jeff Bezos ’ latest mad scientist idea inspires .

[ Amazon ]

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Amazon

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