Right before Appleannouncesthe iPhone 6 on Tuesday , Amazon isdroppingthe damage of its Fire smartphone from $ 200 to 99 cents with a two - year AT&T contract bridge . If you necessitate any more proof that this phone was an unmitigated calamity , this is it .

Amazon never let go of sale telephone number for any of its computer hardware , but The Guardianestimatedthat the equipment has sold an embarrassing 35,000 units since it was launch in former July . And while , there ’s no doubt that while Amazon has loads of Johnny Cash to burn , no one is certain if a drastic price fall is enough to save it .

“ If story is any reading , this does n’t usually work , ” Wayne Lam , a senior psychoanalyst with IHS Technology , toldthe Times . He take down that the so - calledFacebook phonequickly strike down to 99 cent last class but never gained a foothold in the market .

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It ’s not laborious to figure out why the Fire phone flop . After calendar month of speculation about a gaudy , low-toned - price equipment that would radically shake up the wireless manufacture by maybe tender free or gaudy data , Amazon unloosen a telephone set that was not only as expensive as the iPhone but was also exclusive to AT&T.

The company did seek to sweeten the mountain by offering a $ 99 Amazon Prime membership liberal with the phone , unlimited cloud exposure storage , andgimmickslike a 3D display . Nope , order customers . Not enough .

Would you buy a 99 centime fervency telephone ? [ The New York Times ]

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